Program Results

Introduction to the event

• Publication:
  • Bowen, Karen T., Giuseppe Musarra, and Yi-Chun Ou (2022), "How and When Narcissism and Faith in Humanity Drive Sustainable Consumption," Psychology & Marketing, https://doi.org/10.1002/mar.21694. (consumer wellbeing)

   

• Working papers submitted or ready to submit:
  • “Feeding Off Each Other: Physical Stores and Online Third-Party Platforms,” with Sha Zhang and Scott Neslin. Submitted. (marketing management: multichannel management area)
  • “How customer experience, value, and well-being stimulate customer engagement,” with J. Josko Brakus, Lia Zarantonello, and Costas Katsikeas. Ready to submit. (marketing management: customer management area)
  • “Just Do It or Just Enjoy It? How Social Comparison Affects Exercise Dropout,” with Karen Tejedor Bowen and J. Josko Brakus. Ready to submit. (consumer wellbeing)

   

• A few projects at different development stages:

  • “Balance of Virtuous and Vice Behavior,” with Karen Tejedor Bowen and J. Josko Brakus. Prepare field experiments at WorldGym. (consumer wellbeing)
  • “Explore Goal Commitment and Social Support in Long-Term Exercising,” with Karen Tejedor Bowen and J. Josko Brakus. Collected field experiment’s data with NHS (National Health Services, UK). (consumer wellbeing)
  • “School Choices: Trade-Off between Children’s Performance and Well-Being,” with J. Josko Brakus, Jen-Hsien Hsu, Dorothy Yen, and Babis Saridakis. Collected data UK. (consumer wellbeing)
  • “Multichannel Amplification of Digital Advertising: Leveraging Published Sales Rankings,” with Yaniv Dover, Scott Neslin, and Sha Zhang. Data analysis stage. (multichannel management)

   

• Invited two scholars to visit National Tsing Hua University and interact with faculty and students, Dorothy Yen (Professor at Brunel University London, UK) and Karen Tejedor Bowen (Assistant Professor at University of Leeds, UK).

Sharing a project about how to prevent exercise dropout at the resilience center’s workshop

Sharing a project about how to prevent exercise dropout at IPHD seminar